When to Go Live and When to Archive

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Many of our clients come to us eager to stream their event live and often times haven’t considered the alternative – hosting an On-Demand stream for later viewing. While a live stream is extremely useful in some cases, it isn’t always necessary. But then there are also cases in which timing is crucial and a live stream is the only way to go. Below are a few tips when deciding to go live or when to archive.

The REAL difference between Webcasting and On-Demand…

Live webcasts are aired as they happen, just the same as a live television broadcast. And, if you have a multi-camera production to webcast, your video is edited live as well – recording each switch of the camera such as you might see at a live event on TV (e.g. a football game, talk shows, news segments, awards ceremonies). With a webcast, your audience logs in at a predetermined time and URL to take part in the event just as if they were attending the event on-site.


On-Demand webcasts are recorded and edited after the event has taken place. Once made available online, your audience can view the webcast whenever they wish. There is no set viewing time as with a live webcast and your video is never downloaded, only streamed.

When to Demand “On Demand”…

There are a few things to consider before “casting” your event on the Internet from a live feed. Live webcasts are essential for time-sensitive productions such as press releases, breaking news, product launches, investor meetings, and stock reports.  These are the types of events that require instantaneous transmission to a live audience. Something else to keep in mind is the importance of audience interaction or participation with your presenters.

On the other hand, streaming media for on-demand viewing of archived footage from a custom portal is a better route to take for those events that don’t require such urgency.  You can still deliver a high impact video to a larger audience without the pressure of time constraints. On-Demand webcasts offer more production flexibility as well and allow you to feature footage shot on multiple dates, at multiple locations. Not to mention, On-Demand webcasts are available anytime – day or night. This is an added convenience to your audience and ensures additional visits to your website over an extended period of time. They can login and view your webcast at their convenience.


Of course, live webcasts can be archived for On-Demand viewing as well and is often the best way to get the most out of a live transmission. Not only do you attain immediate attendance, but any absentees can log in and experience what they missed. Why limit your event to just one day? Give it a longer life online with On-Demand viewing.

That’s the long and short of it all. We hope these hints have been helpful as you navigate you and your company through the wide, wide world of webcasting. And if you're interested in learning more, send us an email.