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Studio B and Tower of Power Get Funky at The Fillmore

 When we got the call from the NY-based Production Agency THEM to shoot the Tower of Power’s 40th Anniversary Concert DVD, I felt like I was coming home. I have shot a lot of multi camera concerts over the years, but getting to film Tower of Power felt particularly nostalgic for me. When I was in junior high I found an old candy rack, like the ones you see at convenience stores. I used it to display my favorite albums and Tower of Power records got top billing on the rack for the entire 7th grade. I played those TOP albums until the grooves were worn out and though I haven’t listened to TOP records in many years the music is an indelible part of my DNA. The 40th Anniversary Concert DVD we shot was an exceptional performance because they brought back all of the original band members from the 1970’s, including Lenny Pickett who now plays with the Saturday Night Live Band. In total we had five cameras including two hand-held cameras on stage, a cigar cam on a pole, and two out in the audience to cover the action from tripods. Our own Joe Shafer engineered the shoot and did a stellar job worthy of the band’s legendary music. Thanks Joe! And thank you Tower of Power for bringing back the funk! 

When to Go Live and When to Archive

Many of our clients come to us eager to stream their event live and often times haven’t considered the alternative – hosting an On-Demand stream for later viewing. While a live stream is extremely useful in some cases, it isn’t always necessary. But then there are also cases in which timing is crucial and a live stream is the only way to go. Below are a few tips when deciding to go live or when to archive.

The REAL difference between Webcasting and On-Demand…

Live webcasts are aired as they happen, just the same as a live television broadcast. And, if you have a multi-camera production to webcast, your video is edited live as well – recording each switch of the camera such as you might see at a live event on TV (e.g. a football game, talk shows, news segments, awards ceremonies). With a webcast, your audience logs in at a predetermined time and URL to take part in the event just as if they were attending the event on-site.

 

On-Demand webcasts are recorded and edited after the event has taken place. Once made available online, your audience can view the webcast whenever they wish. There is no set viewing time as with a live webcast and your video is never downloaded, only streamed.

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